Chicken of the Sea

Chicken of the Sea company logo

Chicken of the Sea is a brand of canned seafood that includes products such as tuna, salmon, sardines, and other fish. The brand is owned by Thai Union Group, a global seafood supplier based in Thailand. Chicken of the Sea is one of the leading brands in the canned seafood industry in the United States.

History

Chicken of the Sea was founded in 1914 by the California Tuna Canning Company. The brand name was inspired by a fisherman who referred to white albacore tuna as "the chicken of the sea" due to its mild flavor and white color, which is similar to chicken.

Products

Chicken of the Sea offers a variety of seafood products, including:

• Canned tuna
• Canned salmon
• Canned sardines
• Canned mackerel
• Crab meat
• Shrimp

Sustainability

Chicken of the Sea is committed to sustainable fishing practices. The company is a member of the International Seafood Sustainability Foundation (ISSF) and adheres to guidelines that promote the long-term health of fish stocks and the marine environment.

Marketing

The brand is known for its iconic mermaid logo, which has been a part of its identity since the 1950s. Chicken of the Sea has used various marketing campaigns over the years to promote its products, including television commercials, print ads, and social media campaigns.

Related Pages

• Tuna
• Salmon
• Sardines
• Seafood
• Thai Union Group