Chiquita

Chiquita logo 2019

Chiquita Brands International is a leading international marketer and distributor of bananas and other fresh produce. The company is headquartered in Fort Lauderdale, Florida, and it operates in more than 70 countries worldwide. Chiquita is best known for its iconic blue and yellow logo and its long-standing presence in the global banana market.

History

Chiquita was founded in 1870 by Captain Lorenzo Dow Baker, who initially began importing bananas from Jamaica to the United States. The company was originally known as the Boston Fruit Company. In 1899, it merged with the United Fruit Company, which later became Chiquita Brands International in 1984.

Products

Chiquita's primary product is the banana, but the company also markets a variety of other fresh produce, including pineapples, avocados, and salads. The company is committed to providing high-quality, fresh products to consumers around the world.

Sustainability

Chiquita has made significant efforts to promote sustainability and corporate social responsibility. The company has implemented various programs to ensure environmentally friendly practices, fair labor conditions, and community support in the regions where it operates. Chiquita is a member of the Rainforest Alliance and adheres to its standards for sustainable agriculture.

Controversies

Over the years, Chiquita has faced several controversies, including allegations of labor abuses and involvement in political conflicts in Latin America. The company has worked to address these issues and improve its practices through various initiatives and partnerships.

See Also

• Banana
• United Fruit Company
• Sustainability
• Corporate social responsibility
• Rainforest Alliance