Citysuper

Citysuper (stylized as city'super) is a high-end retail chain specializing in premium groceries, lifestyle products, and dining experiences. The brand operates primarily in Hong Kong, Taiwan, Shanghai, and Japan.

History

Citysuper was founded in 1996 in Hong Kong by the Fung Group. The first store opened in the Times Square shopping mall in Causeway Bay. The concept was to create a "mega lifestyle specialty store" that offers a wide range of high-quality products from around the world.

Store Concept

Citysuper stores are designed to provide a unique shopping experience, combining a supermarket, a department store, and a food court. The stores are divided into several sections:

• Supermarket: Offers a wide range of premium groceries, including fresh produce, meats, seafood, and imported goods.
• CookedDeli: A food court area offering a variety of ready-to-eat meals and snacks.
• LivingPlaza: A section dedicated to lifestyle products, including kitchenware, home decor, and personal care items.
• LOG-ON: A sub-brand focusing on trendy lifestyle products, stationery, and gadgets.

Locations

Citysuper has multiple locations across Hong Kong, including Times Square, Harbour City, and New Town Plaza. In Taiwan, the brand operates stores in Taipei and Kaohsiung. The Shanghai store is located in the IFC Mall. In Japan, Citysuper has a presence in Tokyo.

Products and Services

Citysuper is known for its wide selection of imported goods, including specialty items that are not commonly found in regular supermarkets. The store also offers various services such as:

• Personal Shopping: Assistance from trained staff to help customers select products.
• Cooking Classes: Workshops and demonstrations by professional chefs.
• Wine Tastings: Events featuring wines from around the world.

Customer Loyalty Program

Citysuper offers a loyalty program called the "Super e-Card," which provides members with exclusive discounts, promotions, and points that can be redeemed for future purchases.

Environmental Initiatives

Citysuper is committed to sustainability and has implemented several initiatives to reduce its environmental impact. These include reducing plastic usage, promoting reusable bags, and sourcing products from sustainable suppliers.

See Also

• Supermarket
• Retail
• Grocery store
• Lifestyle center (retail)