Clearasil

Clearasil is a brand of skin care and acne treatment products, including cleansers, lotions, and creams. The brand is marketed by Reckitt Benckiser, a British multinational consumer goods company. Clearasil's products are formulated to treat and prevent acne by reducing the size and redness of pimples, unclogging pores, and helping to prevent new pimples from forming. The brand's history dates back to the 1950s, making it one of the earliest and most recognized brands in the acne treatment market.

History

Clearasil was developed in 1950 by Ivan Combe with the help of a chemist named Kedzie Teller. The product was the first to use the anti-bacterial agent sulfur in combination with salicylic acid to prevent and diminish pimples. The brand gained popularity quickly, becoming a household name for acne treatment. Over the decades, Clearasil has expanded its product line to include a variety of treatments targeting different skin types and acne severity levels.

Products

Clearasil's product range includes daily face washes, pads, creams, and spot treatments designed to combat acne. The products are categorized into several lines, such as Rapid Action, Ultra, and Daily Clear, each targeting specific skin care needs. Rapid Action products are formulated to reduce pimple size and redness in as little as four hours, while Ultra products are designed for more severe acne, promising visible results in just three days. Daily Clear products offer a gentler approach for everyday use to maintain clear skin.

Ingredients

Key ingredients in Clearasil products include salicylic acid, benzoyl peroxide, and triclosan, which are known for their effectiveness in treating acne. Salicylic acid helps to unclog pores and reduce swelling and redness. Benzoyl peroxide kills acne-causing bacteria and helps peel away the top layer of skin. Triclosan has antibacterial properties that reduce the number of bacteria on the skin.

Effectiveness

The effectiveness of Clearasil products varies from person to person, depending on skin type, the severity of acne, and how consistently the products are used. Many users report positive results, including reduced pimple size, less redness, and clearer skin over time. However, some ingredients in Clearasil products, such as benzoyl peroxide and salicylic acid, can cause skin irritation, dryness, and peeling for some users, especially those with sensitive skin.

Marketing

Clearasil has been known for its targeted marketing campaigns towards teenagers and young adults, emphasizing the emotional impact of acne on self-esteem and social life. The brand's advertisements often feature before-and-after scenarios, showcasing the effectiveness of its products in clearing up acne and improving skin appearance.

See Also

• Acne vulgaris
• Skin care
• Salicylic acid
• Benzoyl peroxide