Coca cola

Coca-Cola, often referred to simply as Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.

History

The drink's name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). Pemberton's recipe was bought by Asa Griggs Candler in 1889, who then incorporated The Coca-Cola Company in 1892. Under Candler's leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles.

Ingredients and Formula

The exact formula of Coca-Cola remains a famous trade secret. However, the basic ingredients are known and include carbonated water, sugar (sucrose or high-fructose corn syrup), caffeine, phosphoric acid, caramal color, and natural flavorings. A popular myth suggests that only two executives have access to the formula, with each knowing only half the recipe.

Marketing

Coca-Cola has been notable for its advertising strategies, including sponsorship of sporting events and the creation of the iconic Santa Claus image used during the winter holidays. The brand's marketing campaigns, such as "Share a Coke" and "The Pause That Refreshes", have played a significant role in American culture and advertising.

Variants

Over the years, Coca-Cola has introduced various drink flavors and formulas. Some of the most popular include Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Cherry, and Coca-Cola Vanilla. The company has also expanded into other drink categories, such as fruit juices, tea, and coffee.

Environmental and Health Concerns

Coca-Cola has faced criticism for its environmental impact, including water usage and plastic bottle waste. The company has initiated several efforts to reduce its carbon footprint and improve recycling rates. Health advocates have also criticized the high sugar content of Coca-Cola products, linking them to obesity and diabetes, prompting the company to offer lower-sugar and sugar-free alternatives.

Global Presence

Coca-Cola is sold in over 200 countries and territories, making it one of the world's most ubiquitous brands. Its global distribution network is a key factor in the company's success, allowing it to reach consumers virtually everywhere.

See Also

• Pepsi
• Soft drink
• List of Coca-Cola brands
• The Coca-Cola Company

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