Coco cola

Coca-Cola, often referred to simply as Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.

History

The drink's name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). Pemberton's recipe was bought by Candler who, through aggressive marketing strategies, led the company to its global status. The Coca-Cola formula and brand were bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.9 billion servings each day.

Ingredients and Formula

The exact formula of Coca-Cola remains a famous trade secret. However, its known ingredients include carbonated water, sugar (sucrose or high-fructose corn syrup), caffeine, phosphoric acid, caramal color, and natural flavorings. A version of the original formula was published by This American Life in 2011, but the company has neither confirmed nor denied the accuracy of this formula.

Variants

Over the years, Coca-Cola has introduced various variants including Diet Coke, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla, and a number of limited editions and diet versions. The introduction of these variants has allowed Coca-Cola to appeal to a wider market, including those looking for lower-calorie options or different flavors.

Marketing

Coca-Cola has been noted for its influential marketing strategies, which include sponsorship of sporting events like the Olympic Games and FIFA World Cup, and advertising campaigns that appeal to a broad demographic. The brand's advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red-and-white suit.

Controversies

Despite its success, Coca-Cola has been involved in a number of controversies and lawsuits concerning health issues, environmental problems, and business practices. These include allegations of water usage practices in developing countries, the health effects of high sugar content, and the use of dangerous chemicals in certain bottled drinks.

Environmental Initiatives

In response to criticism, Coca-Cola has initiated several environmental programs aimed at water conservation, recycling, and reducing its carbon footprint. The company has pledged to replenish all the water it uses in its beverages and their production by 2020.

See Also

• Pepsi
• Soft drink
• List of Coca-Cola brands