Country Crock

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Country Crock Masterbrand Logo

Country Crock is a brand of margarine and other food products produced by the company Upfield. It is widely recognized for its distinctive packaging and has been a staple in many households for several decades.

History

Country Crock was first introduced in the 1980s by the Shedd's company, which was later acquired by Unilever. In 2018, Unilever sold its spreads business, including Country Crock, to the private equity firm KKR, which subsequently formed the company Upfield.

Products

Country Crock is best known for its margarine, but the brand has expanded its product line to include a variety of other items such as:

• Butter spreads
• Plant-based butter alternatives
• Mashed potatoes
• Pasta sides

Ingredients

The primary ingredients in Country Crock margarine include:

• Vegetable oil
• Water
• Salt
• Emulsifiers
• Preservatives

Packaging

Country Crock is easily recognizable by its oval-shaped, beige plastic tubs. The packaging often features images of farm scenes, emphasizing the brand's connection to wholesome, country-style living.

Marketing

Country Crock has employed various marketing strategies over the years, including television commercials, print advertisements, and digital campaigns. The brand often emphasizes the taste and versatility of its products, as well as their suitability for family meals and gatherings.

Related Pages

• Margarine
• Butter
• Upfield
• Unilever
• KKR
• Plant-based diet