Crash the Super Bowl

Crash the Super Bowl

Crash the Super Bowl was an annual advertising contest held by Doritos, a popular snack brand. The contest invited participants to create their own Doritos commercials and submit them for a chance to have their ad aired during the Super Bowl, one of the most-watched television events in the United States.

History

The Crash the Super Bowl contest was first launched by Doritos in 2006. It quickly gained popularity and became a highly anticipated event for both aspiring filmmakers and Doritos fans. The contest provided a unique opportunity for individuals to showcase their creativity and potentially have their work seen by millions of viewers.

Contest Format

Each year, Doritos set a theme or specific requirements for the commercials submitted to the Crash the Super Bowl contest. Participants were required to create a 30-second commercial that prominently featured Doritos products and adhered to the given guidelines. The commercials could be humorous, dramatic, or any other genre as long as they met the criteria set by Doritos.

Selection Process

After the submission period ended, a panel of judges, including advertising professionals and Doritos executives, reviewed all the entries. They evaluated the commercials based on creativity, originality, and adherence to the contest guidelines. The judges selected a group of finalists whose commercials were then made available for public voting.

The public voting phase was a crucial part of the Crash the Super Bowl contest. Doritos encouraged fans and viewers to watch the finalist commercials online and vote for their favorite. The commercial with the highest number of votes would win the grand prize, which included having their ad aired during the Super Bowl and a cash prize.

Impact and Legacy

Crash the Super Bowl became a significant cultural phenomenon, generating immense buzz and excitement around the commercials created by fans. The contest not only provided a platform for aspiring filmmakers to showcase their talent but also allowed Doritos to engage with its audience in a unique and interactive way.

Over the years, the Crash the Super Bowl contest produced several memorable commercials that resonated with viewers. Some of these commercials went on to become viral sensations, garnering millions of views on various online platforms. The contest also helped launch the careers of many talented individuals in the advertising and filmmaking industry.

Conclusion

The Crash the Super Bowl contest by Doritos was a groundbreaking initiative that revolutionized the way brands engage with their audience. By inviting fans to create their own commercials, Doritos tapped into the creativity and passion of its consumers, resulting in a highly successful and impactful advertising campaign. The contest not only provided a platform for aspiring filmmakers but also created a sense of community and excitement among Doritos fans.