Diedrich Coffee

Diedrich Coffee is an American coffee company and coffeehouse chain, originally founded in Costa Mesa, California in 1972 by Carl Diedrich. The company specializes in sourcing, roasting, and selling high-quality coffees from around the world.

History

Carl Diedrich spent time in the 1960s in the coffee-growing regions of Guatemala, where he developed a passion for coffee. Upon returning to the United States, he opened the first Diedrich Coffee store in Costa Mesa, California in 1972. The company expanded rapidly throughout the 1980s and 1990s, becoming a popular alternative to larger chains like Starbucks.

Products and Services

Diedrich Coffee offers a variety of coffee products, including single-origin coffees, blends, and flavored coffees. They also offer a selection of teas, pastries, and other food items. In addition to their physical coffeehouse locations, Diedrich Coffee also sells their products online and through wholesale partners.

Business Model

Diedrich Coffee operates both company-owned stores and franchise locations. The company has a strong focus on sustainability and ethical sourcing, working directly with farmers in coffee-growing regions to ensure fair trade practices.

See Also

• List of coffeehouse chains
• Coffee roasting
• Fair trade