Double Cola Company

Double Cola Company

The Double Cola Company is a beverage company based in Chattanooga, Tennessee. It was founded in 1933 by Charles D. Little and Joe S. Foster. The company is known for its flagship product, Double-Cola, which is a carbonated soft drink.

History

The Double Cola Company was established during the Great Depression in 1933. Charles D. Little and Joe S. Foster, two entrepreneurs from Chattanooga, saw an opportunity to create a new soft drink brand. They developed a unique cola recipe and named it Double-Cola, emphasizing its double strength and flavor.

The company initially faced challenges in competing with established cola brands such as Coca-Cola and Pepsi. However, through innovative marketing strategies and a commitment to quality, Double Cola gradually gained popularity in the local market.

In the 1950s, the company expanded its distribution network and started selling Double-Cola in other states. This expansion helped Double Cola become a regional player in the soft drink industry.

Products

Double-Cola is the flagship product of the Double Cola Company. It is a carbonated cola beverage known for its distinct flavor. The company also offers other soft drink brands, including Ski, Jumbo, and Chaser.

Ski is a citrus-flavored soda that was introduced in 1956. It gained a loyal following in the Midwest and Southeast regions of the United States.

Jumbo is a fruit-flavored soda that was launched in the 1960s. It comes in various flavors, including grape, strawberry, and orange.

Chaser is a non-alcoholic mixer that was introduced in the 1970s. It is designed to be mixed with alcoholic beverages to create unique cocktails.

Recognition and Awards

Over the years, the Double Cola Company has received recognition for its products and contributions to the beverage industry. Some notable awards include:

- The Beverage World Global Packaging Award for Double-Cola's innovative packaging design. - The American Tasting Institute's Gold Medal for Ski's exceptional taste. - The National Soft Drink Association's Quality Award for maintaining high-quality standards in production.