Extreme Pita

Extreme Pita is a Canadian-based fast casual restaurant chain that specializes in serving pita sandwiches. Founded in 1997 by brothers Alex and Mark Rechichi, the brand has grown to establish a significant presence not only in Canada but also in the United States and other countries. Extreme Pita offers a wide variety of pita sandwiches that cater to a range of dietary preferences, including vegetarian, vegan, and gluten-free options. The menu emphasizes healthy and nutritious ingredients, allowing customers to customize their pitas with a selection of meats, vegetables, and sauces.

History

Extreme Pita was established in 1997 with the opening of its first location in Waterloo, Ontario, Canada. The concept was developed by the Rechichi brothers, who aimed to offer a healthier alternative to traditional fast food. The brand quickly gained popularity, leading to the opening of additional locations across Canada. In the early 2000s, Extreme Pita began its expansion into the United States, marking its first step towards international growth.

Menu

The menu at Extreme Pita features a variety of pita sandwiches that are made to order. Customers can choose from pre-designed menu options or build their own pita by selecting from a range of ingredients. The menu includes:

• Meat Pitas: Options include chicken, beef, and lamb, among others.
• Vegetarian and Vegan Pitas: These pitas are made with a selection of vegetables and plant-based proteins.
• Gluten-Free Options: Extreme Pita offers gluten-free pita bread for customers with dietary restrictions.
• Salads and Sides: In addition to pita sandwiches, the restaurant also offers salads and side dishes.

Expansion and Franchising

Following its success in Canada, Extreme Pita embarked on an expansion plan that included franchising opportunities. This allowed for rapid growth and the opening of locations in the United States and other countries. The franchise model has been a key factor in the brand's expansion, attracting entrepreneurs who wish to be part of the growing health-conscious fast-casual market.

Corporate Social Responsibility

Extreme Pita is committed to corporate social responsibility, with initiatives focused on sustainability and community involvement. The company strives to reduce its environmental impact by using eco-friendly packaging and promoting recycling in its restaurants. Additionally, Extreme Pita is involved in various community projects and charitable activities.

See Also

• Fast casual restaurant
• Pita
• Vegetarian cuisine
• Veganism
• Gluten-free diet