Far Coast

Far Coast

Type	Beverage
Manufacturer	The Coca-Cola Company
Distributor
Country of origin	United States
Region of origin
Introduced	2006
Discontinued	2010
Alcohol by volume
Proof (US)
Colour

Far Coast was a brand of beverages created by The Coca-Cola Company. It was introduced in 2006 and was available in various markets around the world until it was discontinued in 2010.

History

Far Coast was launched as a premium line of coffee, tea, and other hot beverages. The brand was part of Coca-Cola's strategy to expand its product offerings beyond carbonated soft drinks.

Launch and Expansion

The brand was initially launched in select markets, including Canada, Norway, and Singapore. Far Coast aimed to provide high-quality, sustainable beverage options, focusing on ethically sourced ingredients.

Discontinuation

Despite its initial promise, Far Coast struggled to gain significant market share. In 2010, Coca-Cola decided to discontinue the brand as part of a broader strategy to streamline its product portfolio.

Product Range

Far Coast offered a variety of products, including:

• Coffee blends
• Tea varieties
• Hot chocolate

The brand emphasized the use of sustainable and ethically sourced ingredients, appealing to environmentally conscious consumers.

Marketing and Branding

Far Coast's marketing strategy focused on the premium quality of its products and their ethical sourcing. The brand was positioned as a sophisticated choice for consumers seeking high-quality hot beverages.

See Also

• The Coca-Cola Company
• Beverage industry
• Sustainable sourcing

External Links

• [Official Coca-Cola website](https://www.coca-cola.com)