First Watch (restaurant chain)

First Watch (restaurant chain)

First Watch

Company type	Restaurant chain
Industry	Food and beverage
Founded	1983
Founder	John Sullivan
Number of locations	400+
Area served	United States
Key people	Chris Tomasso (CEO)
Products	Breakfast, brunch, lunch
Revenue	$300 million (2019)
Number of employees	6,000+
Website	firstwatch.com

First Watch is a popular restaurant chain in the United States that specializes in serving breakfast, brunch, and lunch. Founded in 1983 by John Sullivan, the company has grown to operate over 400 locations across the country. With its headquarters located in Bradenton, Florida, First Watch has become a prominent player in the food and beverage industry.

History

First Watch was established in 1983 by John Sullivan with the vision of providing customers with a unique breakfast experience. The first restaurant was opened in Pacific Grove, California, and quickly gained popularity for its fresh ingredients, made-to-order dishes, and friendly service. The success of the initial location led to the expansion of the chain to other states.

In 1993, First Watch was acquired by the Good Food Group, a company known for its commitment to quality and customer satisfaction. Under the new ownership, the restaurant chain continued to grow and innovate, introducing new menu items and expanding its reach across the United States.

Menu

First Watch offers a diverse menu that caters to breakfast, brunch, and lunch enthusiasts. The restaurant is known for its extensive selection of omelets, pancakes, waffles, and other breakfast classics. Additionally, they offer a variety of healthy options, including fresh fruit bowls, granola, and yogurt parfaits.

For brunch and lunch, First Watch serves a range of sandwiches, salads, and soups. Their menu features both traditional favorites and unique creations, ensuring there is something for everyone. The restaurant prides itself on using high-quality ingredients and preparing each dish with care.

Locations

With over 400 locations spread across the United States, First Watch has established a strong presence in the restaurant industry. The company operates in various states, including California, Florida, Texas, and New York. Each location is designed to provide a comfortable and inviting atmosphere for customers to enjoy their meals.

Leadership

Chris Tomasso currently serves as the CEO of First Watch. With his extensive experience in the food and beverage industry, Tomasso has played a crucial role in the growth and success of the company. Under his leadership, First Watch has expanded its footprint and continued to deliver exceptional dining experiences to its customers.