First Watch (restaurant chain)

First-watch-logo

First Watch is an American restaurant chain based in Bradenton, Florida. The chain specializes in breakfast, brunch, and lunch dishes. First Watch operates over 400 locations across the United States.

History

First Watch was founded in 1983 by Ken Pendery and John Sullivan in Pacific Grove, California. The name "First Watch" is a nautical term referring to the first shift of the day, reflecting the restaurant's focus on early morning and midday meals.

Menu

First Watch's menu includes a variety of breakfast and brunch items such as pancakes, omelettes, French toast, and avocado toast. The lunch menu features sandwiches, salads, and soups. The restaurant is known for its emphasis on fresh ingredients and healthy options, including a selection of gluten-free and vegan dishes.

Operations

First Watch locations are typically open from 7:00 AM to 2:30 PM, seven days a week. The chain operates on a franchise model, with both company-owned and franchised locations. The company has received numerous awards for its food and service, including recognition from Consumer Reports and TripAdvisor.

Expansion

Since its founding, First Watch has expanded significantly, with locations in over 30 states. The company has also acquired other breakfast and brunch chains, including The Egg & I and Bread & Company, to further its growth.

Community Involvement

First Watch is involved in various community initiatives and charitable activities. The company supports local food banks and participates in fundraising events for organizations such as No Kid Hungry.

See also

• List of restaurant chains in the United States
• Breakfast
• Brunch
• Lunch
• Franchising