Foodler

Foodler logo

Foodler was an online food ordering service that connected users with a variety of local restaurants. The platform allowed customers to browse menus, place orders, and have food delivered to their doorstep. Foodler operated in several major cities across the United States and was known for its user-friendly interface and reward system.

History

Foodler was founded in 2004 by Christian Dumontet and Ash Ashutosh. The company was headquartered in Boston, Massachusetts. Over the years, Foodler expanded its services to include a wide range of restaurants, offering various cuisines to cater to diverse customer preferences.

Features

Foodler provided several features that distinguished it from other food delivery services:

• User Accounts: Customers could create accounts to save their favorite orders, addresses, and payment methods.
• Rewards Program: Users earned points with every order, which could be redeemed for discounts or free food.
• Restaurant Ratings and Reviews: Customers could rate and review restaurants, helping others make informed decisions.
• Payment Options: Foodler accepted multiple payment methods, including credit cards, PayPal, and Bitcoin.

Acquisition

In 2017, Foodler was acquired by Grubhub, a leading online and mobile food-ordering company. Following the acquisition, Foodler's operations were integrated into Grubhub's platform, and the Foodler brand was eventually phased out.

Impact

Foodler played a significant role in the evolution of online food ordering services. It was one of the early adopters of integrating technology with food delivery, setting a precedent for future services in the industry.

See Also

• Grubhub
• Online food ordering
• Food delivery service
• Restaurant rating
• Bitcoin