Four'n Twenty

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Australian meat pie brand


Four'n Twenty logo

Four'n Twenty is a brand of meat pies originating from Australia, known for its iconic status in Australian culture. The brand is particularly famous for its meat pies, which are a staple at sporting events and a popular snack across the country.

History[edit | edit source]

The Four'n Twenty brand was established in 1947 by L.T. McClure in Bendigo, Victoria. The name "Four'n Twenty" is derived from the nursery rhyme "Sing a Song of Sixpence", which mentions "four and twenty blackbirds baked in a pie." The brand quickly gained popularity due to its convenient and hearty offerings, becoming a favorite among Australians.

Product Range[edit | edit source]

Four'n Twenty is best known for its classic meat pie, which consists of a flaky pastry filled with minced beef and gravy. Over the years, the brand has expanded its product line to include a variety of flavors and formats, such as:

  • Classic Meat Pie: The original and most popular product, featuring minced beef and rich gravy.
  • Chicken and Vegetable Pie: A variation that includes chicken pieces and mixed vegetables.
  • Angus Beef Pie: Made with premium Angus beef for a richer taste.
  • Sausage Roll: A pastry roll filled with seasoned sausage meat.

Cultural Significance[edit | edit source]

Four'n Twenty Pie at the AFL

Four'n Twenty pies are deeply embedded in Australian culture, often associated with Australian rules football and other sporting events. The pies are a common sight at AFL matches, where they are enjoyed by fans as a traditional snack. The brand's association with sports has helped cement its status as an Australian icon.

Manufacturing and Distribution[edit | edit source]

The pies are manufactured in a state-of-the-art facility in Bairnsdale, Victoria. Four'n Twenty products are distributed widely across Australia and are also exported to several countries, including the United States and New Zealand. The brand's commitment to quality and consistency has helped maintain its popularity over the decades.

Marketing and Advertising[edit | edit source]

Four'n Twenty has employed various marketing strategies to maintain its brand presence. The company has used catchy slogans and memorable advertisements to appeal to the Australian public. One of the most famous slogans is "The Great Australian Taste," which emphasizes the brand's national identity.

Related Pages[edit | edit source]

Four'n Twenty pie in packaging
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Contributors: Prab R. Tumpati, MD