Foxton Fizz

Foxton Fizz is a New Zealand-based soft drink company that has been producing carbonated beverages since 1918. The company is known for its traditional manufacturing methods and a variety of flavors that have remained popular over the decades.

History

Foxton Fizz was established in 1918 in the town of Foxton, located in the Manawatū-Whanganui region of New Zealand. The company was founded by the Perreau family and has remained a family-owned business for most of its history. The original factory was situated on Main Street in Foxton, where it operated for many years before moving to a larger facility to accommodate growing demand.

Products

Foxton Fizz offers a range of flavors, including:

• Lemonade
• Raspberry
• Kola
• Lemon & Paeroa (L&P)
• Creaming soda
• Lime

The beverages are known for their distinctive glass bottles and retro labels, which have become a nostalgic symbol for many New Zealanders.

Manufacturing Process

The company prides itself on using traditional manufacturing methods. Unlike many modern soft drink companies, Foxton Fizz continues to use glass bottles and natural ingredients. The production process involves carbonating the beverages in small batches to ensure quality and consistency.

Cultural Impact

Foxton Fizz has a significant cultural impact in New Zealand, often associated with local heritage and nostalgia. The brand has a loyal customer base and is frequently featured in local media and events. It is also a popular choice for weddings, birthdays, and other celebrations.

Challenges and Revival

In the early 2000s, Foxton Fizz faced financial difficulties due to increased competition from larger multinational companies. However, a revival effort led by a group of local investors helped to rejuvenate the brand. The company has since expanded its distribution and marketing efforts, making Foxton Fizz available in more locations across New Zealand.

See Also

• Soft drink
• New Zealand cuisine
• List of New Zealand beverages