Frank Luntz

Frank Luntz

Frank Luntz in 2023
Name	Frank Luntz
Birth name
Birth date	Birth date -1st March 1966
Birth place	West Hartford, Connecticut, U.S.
Death date
Death place
Alma mater
Occupation	Political consultant, pollster
Years active
Organization
Known for	Political consulting, focus groups
Notable works
Spouse(s)
Website

Frank I. Luntz (born February 23, 1962) is an American political consultant, pollster, and pundit, best known for his work in political communication and public opinion research. He has advised numerous political campaigns and corporate clients on how to effectively communicate their messages to the public.

Early Life and Education

Frank Luntz was born in West Hartford, Connecticut, to a Jewish family. He attended Hall High School and later went on to earn a Bachelor of Arts degree in history and political science from the University of Pennsylvania. He received a Doctorate in Politics from Oxford University, where he was a Thouron Scholar.

Career

Luntz began his career in the 1990s, working as a pollster and consultant for various political campaigns. He gained prominence for his work with the Republican Party, particularly during the 1994 Congressional elections, where he helped craft the "Contract with America."

Political Consulting

Luntz is known for his expertise in focus groups and survey research, which he uses to gauge public opinion and test political messages. He has worked with numerous political figures, including Newt Gingrich, Rudy Giuliani, and Pat Buchanan. His techniques often involve the use of language and framing to influence public perception.

Corporate Consulting

In addition to his political work, Luntz has consulted for major corporations, advising them on how to communicate effectively with consumers. His clients have included General Motors, McDonald's, and Federal Express.

Media Appearances

Luntz is a frequent commentator on television, appearing on networks such as Fox News, CBS, and MSNBC. He is known for his "Instant Response" focus groups, which provide real-time feedback on political debates and speeches.

Controversies

Luntz has faced criticism for his work, particularly regarding the ethical implications of his techniques. Critics argue that his focus on language manipulation can lead to misleading or deceptive communication. Despite this, Luntz maintains that his work is about understanding and responding to public opinion.

Publications

Luntz has authored several books on communication and public opinion, including:

• Words That Work: It's Not What You Say, It's What People Hear
• What Americans Really Want...Really: The Truth About Our Hopes, Dreams, and Fears

Also see

• Political communication
• Public opinion
• Focus group
• Republican Party (United States)