Freddy Heineken

Persconferentie jaarcijfers Heineken voorzitter RvB A. H. Heineken (kop), Bestanddeelnr 933-2895

Freddy Heineken

Freddy Heineken (4 November 1923 – 3 January 2002) was a prominent Dutch businessman and the CEO of Heineken International, one of the largest brewing companies in the world. He was instrumental in transforming Heineken from a local Dutch brewery into a global brand.

Early Life

Freddy Heineken was born in Amsterdam, Netherlands, into the Heineken family, which had been involved in the brewing industry since the 19th century. He was the grandson of Gerard Adriaan Heineken, the founder of Heineken.

Career

Freddy Heineken joined the family business in 1941. After World War II, he played a crucial role in the company's expansion. In 1951, he became a member of the board of directors, and in 1971, he was appointed chairman and CEO of Heineken International.

Under his leadership, Heineken expanded its operations globally, acquiring breweries in various countries and establishing Heineken as a leading international beer brand. Heineken's marketing strategies, including the iconic green bottle and red star logo, were developed under his guidance.

Kidnapping

In 1983, Freddy Heineken was kidnapped by a group of criminals in Amsterdam. He was held for a ransom of 35 million Dutch guilders, which was paid for his release. The kidnapping and subsequent trial received extensive media coverage and had a significant impact on Dutch society.

Personal Life

Freddy Heineken was known for his private lifestyle. He was married to Lucille Cummins, an American, and they had one daughter, Charlene de Carvalho-Heineken, who later took over the family business.

Death

Freddy Heineken passed away on 3 January 2002 in Noordwijk, Netherlands. He left behind a legacy of innovation and expansion in the brewing industry.

Legacy

Freddy Heineken's contributions to the brewing industry and his role in transforming Heineken into a global brand are widely recognized. His leadership and vision continue to influence the company's strategies and operations.

Related Pages

• Heineken International
• Gerard Adriaan Heineken
• Beer
• Brewing
• Kidnapping of Freddy Heineken