Freddy Heineken
,_Bestanddeelnr_933-2895.jpg)
Freddy Heineken
Freddy Heineken (4 November 1923 – 3 January 2002) was a prominent Dutch businessman and the CEO of Heineken International, one of the largest brewing companies in the world. He was instrumental in transforming Heineken from a local Dutch brewery into a global brand.
Early Life[edit | edit source]
Freddy Heineken was born in Amsterdam, Netherlands, into the Heineken family, which had been involved in the brewing industry since the 19th century. He was the grandson of Gerard Adriaan Heineken, the founder of Heineken.
Career[edit | edit source]
Freddy Heineken joined the family business in 1941. After World War II, he played a crucial role in the company's expansion. In 1951, he became a member of the board of directors, and in 1971, he was appointed chairman and CEO of Heineken International.
Under his leadership, Heineken expanded its operations globally, acquiring breweries in various countries and establishing Heineken as a leading international beer brand. Heineken's marketing strategies, including the iconic green bottle and red star logo, were developed under his guidance.
Kidnapping[edit | edit source]
In 1983, Freddy Heineken was kidnapped by a group of criminals in Amsterdam. He was held for a ransom of 35 million Dutch guilders, which was paid for his release. The kidnapping and subsequent trial received extensive media coverage and had a significant impact on Dutch society.
Personal Life[edit | edit source]
Freddy Heineken was known for his private lifestyle. He was married to Lucille Cummins, an American, and they had one daughter, Charlene de Carvalho-Heineken, who later took over the family business.
Death[edit | edit source]
Freddy Heineken passed away on 3 January 2002 in Noordwijk, Netherlands. He left behind a legacy of innovation and expansion in the brewing industry.
Legacy[edit | edit source]
Freddy Heineken's contributions to the brewing industry and his role in transforming Heineken into a global brand are widely recognized. His leadership and vision continue to influence the company's strategies and operations.
Related Pages[edit | edit source]
 | This medical article is a stub. You can help WikiMD by expanding it. |
Search WikiMD
Ad.Tired of being Overweight? Try W8MD's physician weight loss program.
Semaglutide (Ozempic / Wegovy and Tirzepatide (Mounjaro / Zepbound) available.
Advertise on WikiMD
|
WikiMD's Wellness Encyclopedia |
| Let Food Be Thy Medicine Medicine Thy Food - Hippocrates |
Translate this page: - East Asian
中文,
日本,
한국어,
South Asian
हिन्दी,
தமிழ்,
తెలుగు,
Urdu,
ಕನ್ನಡ,
Southeast Asian
Indonesian,
Vietnamese,
Thai,
မြန်မာဘာသာ,
বাংলা
European
español,
Deutsch,
français,
Greek,
português do Brasil,
polski,
română,
русский,
Nederlands,
norsk,
svenska,
suomi,
Italian
Middle Eastern & African
عربى,
Turkish,
Persian,
Hebrew,
Afrikaans,
isiZulu,
Kiswahili,
Other
Bulgarian,
Hungarian,
Czech,
Swedish,
മലയാളം,
मराठी,
ਪੰਜਾਬੀ,
ગુજરાતી,
Portuguese,
Ukrainian
Medical Disclaimer: WikiMD is not a substitute for professional medical advice. The information on WikiMD is provided as an information resource only, may be incorrect, outdated or misleading, and is not to be used or relied on for any diagnostic or treatment purposes. Please consult your health care provider before making any healthcare decisions or for guidance about a specific medical condition. WikiMD expressly disclaims responsibility, and shall have no liability, for any damages, loss, injury, or liability whatsoever suffered as a result of your reliance on the information contained in this site. By visiting this site you agree to the foregoing terms and conditions, which may from time to time be changed or supplemented by WikiMD. If you do not agree to the foregoing terms and conditions, you should not enter or use this site. See full disclaimer.
Credits:Most images are courtesy of Wikimedia commons, and templates Wikipedia, licensed under CC BY SA or similar.
Contributors: Prab R. Tumpati, MD
