Heineken International

Heineken International

Type	Public
Key people	Dolf van den Brink (CEO)
Industry	Beverages
Products	Beer, Cider

Heineken International is a global brewery company, which was founded in 1864 by Gerard Adriaan Heineken in Amsterdam, Netherlands. It is one of the largest and most recognized brewers in the world, known for its signature green bottle and red star logo.

History

The history of Heineken begins in 1864 when Gerard Adriaan Heineken purchased a brewery in the heart of Amsterdam. Over the years, Heineken has grown through various acquisitions and expansions. In 1975, it made a significant move by acquiring the Dutch brewery Amstel.

Products

Heineken's product line includes its flagship Heineken beer, which is a 5% ABV pale lager that has won numerous international awards. The company also produces a variety of other beverages including cider and other beer brands such as Amstel and Tiger Beer.

Global Presence

Heineken operates in more than 70 countries and owns over 165 breweries worldwide. It has a strong presence in both developed and emerging markets. The company's strategy includes fostering strong local brands while leveraging its global brand portfolio.

Sustainability and Corporate Social Responsibility

Heineken places a strong emphasis on sustainability and corporate social responsibility. The company has initiatives aimed at reducing water usage, lowering carbon emissions, and promoting responsible drinking.

Controversies

Like many large corporations, Heineken has faced its share of controversies, including accusations of operating under unethical practices in some countries. The company continues to address these challenges through its corporate governance and sustainability efforts.

See Also

• List of breweries in the Netherlands
• Beer in the Netherlands
• Globalization of the brewing industry