Frucor Suntory

An article about Frucor Suntory, a beverage company

Frucor Suntory logo

Frucor Suntory is a prominent beverage company known for its wide range of energy drinks, fruit juices, and other non-alcoholic beverages. The company operates primarily in Australia and New Zealand, and it is a subsidiary of the Suntory Group, a Japanese multinational corporation.

History

Frucor Suntory was originally established in 1962 as part of the New Zealand Apple and Pear Board. The company initially focused on producing fruit juices and other fruit-based products. Over the years, Frucor expanded its product line and market presence, becoming a leading beverage company in the region.

In 2001, Frucor was acquired by the Danone Group, a French multinational food-products corporation. This acquisition helped Frucor to expand its operations and product offerings further. In 2009, the company was sold to the Suntory Group, marking a new chapter in its history.

Products

Frucor Suntory offers a diverse range of beverages, including energy drinks, fruit juices, and flavored waters. Some of its most popular brands include:

• V Energy - A leading energy drink brand in Australia and New Zealand, known for its distinctive green packaging and high caffeine content.
• Just Juice - A range of fruit juices made from natural ingredients, catering to health-conscious consumers.
• Maximus - A sports drink brand designed to provide hydration and energy for active individuals.

Operations

Frucor Suntory operates several manufacturing facilities in New Zealand and Australia. The company is committed to sustainability and has implemented various initiatives to reduce its environmental impact. These include efforts to minimize waste, improve energy efficiency, and promote recycling.

Corporate Structure

As a subsidiary of the Suntory Group, Frucor Suntory benefits from the resources and expertise of its parent company. The Suntory Group is one of the largest beverage companies in the world, with a diverse portfolio that includes alcoholic beverages, soft drinks, and health foods.

Market Presence

Frucor Suntory has a strong market presence in Australia and New Zealand, with its products widely available in supermarkets, convenience stores, and other retail outlets. The company continues to innovate and expand its product offerings to meet the changing preferences of consumers.

Related pages

• Suntory Group
• Energy drink
• Fruit juice