Galaxy (chocolate)

Galaxy is a brand of milk chocolate, currently manufactured by Mars, Incorporated. The brand was first launched in the United Kingdom in 1960 and is sold in various countries, primarily in Europe and the Middle East.

History

Galaxy was first launched in the United Kingdom in 1960, as a competitor to Cadbury Dairy Milk. The brand was marketed as a luxury product, with advertisements highlighting its smooth and creamy texture. In the 1980s, Galaxy expanded its product range to include a variety of different chocolate bars and products.

Products

Galaxy's product range includes a variety of different chocolate bars, including the classic Galaxy bar, Galaxy Ripple, Galaxy Minstrels, and Galaxy Caramel. The brand also produces a range of other chocolate products, such as hot chocolate and ice cream.

Galaxy Bar

The classic Galaxy bar is a smooth and creamy milk chocolate bar. It is available in a variety of sizes, from single-serving bars to larger, shareable blocks.

Galaxy Ripple

The Galaxy Ripple is a flaky, layered chocolate bar, similar to the Cadbury Flake, but coated in Galaxy's signature smooth milk chocolate.

Galaxy Minstrels

Galaxy Minstrels are small, round chocolates with a hard shell and a smooth chocolate center. They are often sold in small, resealable bags, making them a popular choice for movie theater snacks.

Galaxy Caramel

The Galaxy Caramel is a milk chocolate bar with a soft, creamy caramel center. It combines the smoothness of Galaxy chocolate with the sweetness and richness of caramel.

Marketing

Galaxy has been known for its distinctive and luxurious marketing campaigns. The brand often emphasizes the smoothness and creaminess of its chocolate in its advertisements. In the United Kingdom, Galaxy has been associated with several celebrity endorsements, including by actress Audrey Hepburn in a digitally recreated advertisement.

See also

• List of chocolate bar brands
• Mars, Incorporated

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