Galaxy (chocolate bar)

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Galaxy

Product type	Chocolate bar
Owner	Mars, Incorporated
Country	United Kingdom
Introduced	1960
Markets	Worldwide

Galaxy (also known as Dove in some markets) is a brand of chocolate bar manufactured by Mars, Incorporated. It was first introduced in the United Kingdom in 1960 and has since become one of the leading chocolate brands in the world.

History

The Galaxy brand was launched in the UK in 1960 by Mars, Incorporated. Over the years, it has expanded its product range to include a variety of chocolate products such as milk chocolate, dark chocolate, and white chocolate bars, as well as chocolate truffles, chocolate drinks, and ice cream.

Products

Galaxy offers a wide range of chocolate products, including:

• Galaxy Milk Chocolate
• Galaxy Smooth Milk
• Galaxy Caramel
• Galaxy Ripple
• Galaxy Minstrels
• Galaxy Counters
• Galaxy Cookie Crumble
• Galaxy Salted Caramel
• Galaxy Honeycomb Crisp

In addition to these, Galaxy also produces seasonal and limited-edition flavors.

Marketing

Galaxy has been marketed with various slogans over the years, emphasizing its smooth and creamy texture. The brand is known for its luxurious image and has often been associated with indulgence and relaxation.

Global Presence

While Galaxy is primarily known as Galaxy in the UK and other parts of the world, it is marketed under the name Dove in the United States, China, and other countries. Despite the different names, the product remains the same, offering the same quality and taste.

See also

• Mars, Incorporated
• Chocolate bar
• List of chocolate bar brands