Get Your Sexy Back

Get Your Sexy Back is a campaign aimed at promoting responsible drinking and reducing alcohol-related harm among young adults. The initiative primarily targets individuals aged 18 to 25 and encourages them to make informed choices about alcohol consumption.

Overview

The Get Your Sexy Back campaign was launched in Singapore by the Health Promotion Board (HPB) in collaboration with various stakeholders, including alcohol producers, retailers, and non-governmental organizations. The campaign uses a combination of social media, events, and educational programs to reach its target audience.

Objectives

The main objectives of the Get Your Sexy Back campaign are:

• To raise awareness about the risks associated with excessive alcohol consumption.
• To promote responsible drinking habits among young adults.
• To reduce the incidence of binge drinking and alcohol-related harm.
• To encourage young adults to make informed choices about alcohol.

Strategies

The campaign employs several strategies to achieve its objectives:

• **Social Media Campaigns**: Utilizing platforms like Facebook, Instagram, and Twitter to disseminate information and engage with the target audience.
• **Educational Programs**: Conducting workshops and seminars in schools, universities, and community centers to educate young adults about responsible drinking.
• **Events and Activities**: Organizing events such as parties, concerts, and sports activities where alcohol is served responsibly, and participants are encouraged to drink in moderation.
• **Partnerships**: Collaborating with alcohol producers, retailers, and non-governmental organizations to promote responsible drinking messages.

Impact

Since its inception, the Get Your Sexy Back campaign has made significant strides in promoting responsible drinking among young adults in Singapore. Surveys and studies have shown a decrease in binge drinking rates and an increase in awareness about the risks of excessive alcohol consumption.

Criticism

Despite its success, the campaign has faced criticism from some quarters. Critics argue that the involvement of alcohol producers in the campaign may lead to conflicts of interest and question the effectiveness of the campaign in genuinely reducing alcohol-related harm.

See Also

• Alcoholism
• Binge drinking
• Health Promotion Board
• Responsible drinking
• Youth alcohol consumption