Goodfood Market

Goodfood Market is a Canadian online grocery, home meal and meal kit company, based in Montreal, Quebec. It was founded in 2014 by Jonathan Ferrari, Neil Cuggy and Raffi Krikorian. The company aims to help Canadians cook delicious and healthy meals at home by delivering fresh ingredients and easy-to-follow recipes directly to their homes.

History

Jonathan Ferrari, Neil Cuggy and Raffi Krikorian founded Goodfood Market in 2014. The company started as a meal kit delivery service, providing customers with pre-portioned ingredients and recipes to cook meals at home. In 2017, Goodfood Market went public on the Toronto Stock Exchange under the ticker symbol FOOD.

Services

Goodfood Market offers a variety of services including a meal kit delivery service, an online grocery store, and a ready-to-eat meal service. The meal kit delivery service provides customers with pre-portioned ingredients and recipes to cook meals at home. The online grocery store offers a wide range of products including fresh produce, dairy products, pantry staples, and specialty items. The ready-to-eat meal service delivers fully cooked meals that can be heated and served.

Business Model

Goodfood Market operates on a subscription-based model. Customers can choose from a variety of meal plans and delivery frequencies. The company sources its ingredients from local farmers and suppliers to ensure freshness and quality. It also uses environmentally friendly packaging to reduce waste.

Reception

Goodfood Market has been well received by customers and critics alike. It has been praised for its convenience, quality of ingredients, and variety of meal options. However, it has also faced criticism for its pricing and customer service.

See Also

• Meal kit
• Online grocery delivery
• Subscription business model