Grand Metropolitan

Grand Metropolitan

Grand Metropolitan is a multinational conglomerate company that operates in the food and beverage industry. It was founded in 1934 and is headquartered in London, United Kingdom. The company has a diverse portfolio of brands and businesses, including restaurants, hotels, and consumer goods.

History

Grand Metropolitan was originally established as a hotel operator, but it expanded its operations over the years through acquisitions and diversification. In the 1980s, the company made a significant move into the food and beverage industry by acquiring several well-known brands.

One of the notable acquisitions was the purchase of Burger King in 1988. This acquisition marked Grand Metropolitan's entry into the fast-food industry and significantly expanded its presence in the United States. Burger King became one of the company's flagship brands and contributed to its growth and success.

In 1997, Grand Metropolitan merged with Guinness to form Diageo, a global alcoholic beverages company. The merger created one of the largest consumer goods companies in the world, with a strong presence in both the food and beverage sectors.

Brands and Businesses

Grand Metropolitan owns and operates a wide range of brands and businesses across various sectors. Some of the notable brands under the company's portfolio include:

• Burger King: A global fast-food chain known for its flame-grilled burgers and signature Whopper sandwich.
• Haagen-Dazs: A premium ice cream brand offering a variety of flavors and frozen desserts.
• Smirnoff: A popular vodka brand known for its smooth taste and wide range of flavored variants.
• Baileys Irish Cream: A creamy liqueur made with Irish whiskey and dairy cream, often enjoyed as a dessert drink.
• Guinness: An iconic Irish stout beer with a rich history and distinctive taste.

Apart from these brands, Grand Metropolitan also owns and operates a number of hotels and restaurants around the world. The company's hotel portfolio includes well-known brands such as Marriott Hotels and Sheraton Hotels.

Corporate Social Responsibility

Grand Metropolitan is committed to corporate social responsibility and sustainability. The company focuses on various initiatives to reduce its environmental impact, promote responsible sourcing, and support local communities.

One of the key initiatives undertaken by Grand Metropolitan is the reduction of plastic waste. The company has implemented measures to minimize the use of single-use plastics across its operations and encourages recycling and responsible waste management.

Additionally, Grand Metropolitan supports local communities through various philanthropic activities. The company invests in education, healthcare, and environmental conservation programs to make a positive impact on society.