Guaranteed Pure Milk bottle

Guaranteed Pure Milk bottle is a historic landmark located in Montreal, Quebec, Canada. Erected in 1930, this large, illuminated milk bottle has become an iconic symbol of Montreal's urban landscape and a reminder of the city's industrial past. The bottle was originally designed as an advertisement for the Guaranteed Pure Milk Company, a prominent dairy company in the early 20th century.

History

The Guaranteed Pure Milk bottle was constructed as a rooftop advertisement for the Guaranteed Pure Milk Company, which was founded in 1901. The company was a significant player in Montreal's dairy industry, known for its innovative approaches to milk production, pasteurization, and distribution. The bottle, made of steel and measuring approximately 33 feet in height, was not only a marketing tool but also a symbol of the company's commitment to the purity and quality of its products.

In the 1970s, the dairy operations ceased, and the building on which the bottle sat fell into disrepair. However, due to its iconic status and historical value, efforts were made to preserve the structure. In 2009, the bottle underwent a significant restoration to repair damage and restore its original appearance, including its distinctive neon lighting.

Design and Features

The Guaranteed Pure Milk bottle is notable for its unique design and construction. Made from steel, it was designed to withstand the harsh Canadian weather. The bottle is also equipped with neon lighting, which illuminates the structure at night, creating a striking visual landmark in Montreal's skyline.

Cultural Significance

Over the years, the Guaranteed Pure Milk bottle has transcended its original commercial purpose to become a cherished part of Montreal's cultural heritage. It serves as a reminder of the city's industrial history and its evolution over the 20th century. The bottle has been featured in various media and is often cited as an example of successful urban preservation.

Preservation

The preservation of the Guaranteed Pure Milk bottle is a testament to the community's commitment to maintaining its historical landmarks. The restoration efforts in 2009 were spearheaded by local heritage organizations, with support from the city of Montreal and the Quebec government. These efforts ensured that the bottle would continue to be a part of Montreal's urban fabric for future generations.

See Also

• History of Montreal
• Advertising
• Urban preservation