Jinro

Jinro is a South Korean company primarily known for its production of Soju, a popular Korean alcoholic beverage. Established in 1924, Jinro is one of the oldest and largest producers of Soju in South Korea. The company's flagship product, Chamisul, is the best-selling Soju brand in the world.

History

Jinro was founded in 1924 by Chang In-kyu, in the city of Seoul. The company initially started as a sake brewery but later shifted its focus to Soju production. Jinro introduced its first Soju product, Chamisul, in 1998. Chamisul quickly gained popularity in South Korea and became the best-selling Soju brand worldwide.

Products

Jinro's primary product is Soju, a clear, colorless distilled beverage of Korean origin. The company's flagship Soju brand, Chamisul, is made from rice, barley, and sweet potatoes. Jinro also produces a variety of flavored Soju, including grapefruit, green grape, and plum flavors.

In addition to Soju, Jinro also produces a range of other alcoholic beverages, including beer and whiskey.

Market Presence

Jinro is the largest producer of Soju in South Korea, with a market share of over 50%. The company's products are exported to over 80 countries worldwide, including the United States, Japan, and China. Jinro's Chamisul is the best-selling Soju brand in the world, with annual sales exceeding 100 million cases.

See Also

• Soju
• Chamisul
• South Korean cuisine