Johnson Outdoors
Johnson Outdoors is a globally recognized manufacturer and marketer of outdoor recreational products. The company was founded in 1970 by Samuel C. Johnson, a member of the Johnson family of SC Johnson fame. Johnson Outdoors is headquartered in Racine, Wisconsin, and operates in more than 24 countries worldwide.
History[edit | edit source]
Johnson Outdoors was established in 1970 when Samuel C. Johnson acquired several outdoor recreation companies. The company has since grown through a series of acquisitions and expansions, becoming a leading provider of innovative outdoor products.
Products[edit | edit source]
Johnson Outdoors' product portfolio is divided into four main categories: Watercraft, Diving, Outdoor Gear, and Fishing. Each category includes a variety of products designed to enhance the outdoor experience.
Watercraft[edit | edit source]
The Watercraft division includes kayaks, canoes, and paddle boards. Brands under this division include Old Town Canoe, Ocean Kayak, and Necky Kayaks.
Diving[edit | edit source]
The Diving division, operating under the Scubapro brand, offers a wide range of diving equipment, including dive computers, regulators, and buoyancy compensators.
Outdoor Gear[edit | edit source]
The Outdoor Gear division provides camping and hiking equipment, such as tents, sleeping bags, and portable stoves. Brands in this division include Eureka! and Jetboil.
Fishing[edit | edit source]
The Fishing division offers a variety of fishing gear, including fishing rods, fishing reels, and tackle boxes. Brands in this division include Humminbird, Minn Kota, and Cannon.
Financial Performance[edit | edit source]
Johnson Outdoors has consistently reported strong financial performance, with steady growth in revenue and profitability. The company's success is attributed to its focus on innovation and customer satisfaction.
See Also[edit | edit source]
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