Kidfresh

Kidfresh is a brand that specializes in producing frozen food products aimed at children. The company was founded with the mission to provide healthier meal options for kids, incorporating hidden vegetables and using natural ingredients without artificial preservatives, flavors, or colors.

History

Kidfresh was founded in 2007 by Matt Cohen and Gilles Deloux. The idea for Kidfresh originated from the founders' desire to offer convenient, nutritious meals for children that parents could trust. The company initially started as a retail store in New York City, offering freshly prepared meals. However, it later transitioned to a frozen food line to reach a broader market.

Product Line

Kidfresh offers a variety of frozen meals, including:

• Macaroni and cheese
• Chicken nuggets
• Pasta dishes
• Quesadillas
• Pizza

Each product is designed to be kid-friendly while incorporating hidden vegetables to enhance nutritional value. For example, their macaroni and cheese includes pureed butternut squash and carrots.

Nutritional Focus

Kidfresh emphasizes the use of natural ingredients and aims to provide balanced meals that are lower in sodium and sugar compared to traditional frozen meals. The company avoids using artificial preservatives, flavors, and colors, making their products a healthier alternative for children.

Distribution

Kidfresh products are available in major supermarkets and grocery stores across the United States. They can also be found in some online grocery platforms.

Awards and Recognition

Kidfresh has received several awards for its commitment to providing healthier meal options for children. These include:

• Parent Tested Parent Approved (PTPA) Seal of Approval
• National Parenting Product Awards (NAPPA)
• Good Housekeeping Nutritionist Approved Emblem

See Also

• Healthy eating
• Child nutrition
• Frozen food industry
• Convenience food