Kudos (granola bar)

Brand of granola bar

Kudos

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Kudos is a brand of granola bar that was produced by Mars, Incorporated. Introduced in 1986, Kudos bars were marketed as a healthier alternative to traditional candy bars, combining the benefits of granola with the indulgence of chocolate and other sweet ingredients. The product was discontinued in 2017.

History

Kudos was launched in 1986 by Mars, Incorporated, a company known for its wide range of confectionery products. The brand quickly gained popularity due to its unique combination of granola and chocolate, appealing to both health-conscious consumers and those with a sweet tooth.

Product Varieties

Over the years, Kudos offered a variety of flavors and combinations. Some of the popular flavors included:

• Chocolate chip
• Peanut butter
• M&M's
• Snickers
• Dove

Marketing and Popularity

Kudos bars were marketed as a convenient and healthier snack option, suitable for both children and adults. The brand's advertising campaigns often highlighted the balance between taste and nutrition, positioning Kudos as a smart choice for on-the-go snacking.

Discontinuation

In 2017, Mars, Incorporated decided to discontinue the Kudos brand. The decision was part of a broader strategy to streamline the company's product offerings and focus on its core brands.

Legacy

Despite its discontinuation, Kudos remains a nostalgic brand for many consumers who enjoyed the granola bars during their peak popularity. The brand's unique positioning in the market as a hybrid between a granola bar and a candy bar set it apart from other snack options available at the time.

See also

• Granola
• Mars, Incorporated
• Candy bar
• Snack food