Kudos (granola bar)
Kudos is a brand of granola bar that was produced by Mars, Incorporated. Introduced in 1986, Kudos bars were marketed as a healthier alternative to traditional candy bars, combining the benefits of granola with the indulgence of chocolate and other sweet ingredients. The product was discontinued in 2017.
History[edit | edit source]
Kudos was launched in 1986 by Mars, Incorporated, a company known for its wide range of confectionery products. The brand quickly gained popularity due to its unique combination of granola and chocolate, appealing to both health-conscious consumers and those with a sweet tooth.
Product Varieties[edit | edit source]
Over the years, Kudos offered a variety of flavors and combinations. Some of the popular flavors included:
Marketing and Popularity[edit | edit source]
Kudos bars were marketed as a convenient and healthier snack option, suitable for both children and adults. The brand's advertising campaigns often highlighted the balance between taste and nutrition, positioning Kudos as a smart choice for on-the-go snacking.
Discontinuation[edit | edit source]
In 2017, Mars, Incorporated decided to discontinue the Kudos brand. The decision was part of a broader strategy to streamline the company's product offerings and focus on its core brands.
Legacy[edit | edit source]
Despite its discontinuation, Kudos remains a nostalgic brand for many consumers who enjoyed the granola bars during their peak popularity. The brand's unique positioning in the market as a hybrid between a granola bar and a candy bar set it apart from other snack options available at the time.
See also[edit | edit source]
References[edit | edit source]
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Contributors: Prab R. Tumpati, MD