Langnese

Langnese

Type	Subsidiary
Industry	Food processing
Products	Ice cream, honey

Langnese is a well-known German brand specializing in the production of ice cream and honey. Founded in 1935 by Karl Seyferth, the company has grown to become a significant player in the food processing industry, particularly in the ice cream sector. Langnese is a subsidiary of the multinational corporation Unilever.

History

Langnese was established in 1935 in Hamburg, Germany. The company initially focused on producing honey, which remains one of its key products. Over the years, Langnese expanded its product line to include a variety of ice cream products, which have become highly popular in Germany and other parts of Europe.

In 1977, Langnese was acquired by Unilever, a global leader in consumer goods. This acquisition allowed Langnese to expand its market reach and benefit from Unilever's extensive distribution network.

Products

Langnese offers a wide range of ice cream products, including:

• Magnum
• Cornetto
• Solero
• Viennetta

In addition to ice cream, Langnese continues to produce high-quality honey, which is marketed under the same brand name.

Market Presence

Langnese ice cream is widely available in supermarkets, convenience stores, and through various distribution channels across Europe. The brand is particularly strong in Germany, where it enjoys a significant market share. Langnese products are also exported to various countries around the world.

Advertising and Branding

Langnese is known for its distinctive branding and advertising campaigns. The company often uses catchy jingles and memorable slogans to promote its products. The brand's logo and packaging are designed to evoke a sense of quality and tradition.

See also

• Unilever
• Magnum (ice cream)
• Cornetto (ice cream)
• Solero
• Viennetta
• Ice cream
• Honey