Leonard Marsh (businessman)

Leonard Marsh (March 5, 1933 – May 21, 2013) was a British-born American businessman best known as one of the co-founders of the beverage company Snapple.

Early Life

Leonard Marsh was born in London, England, in 1933. He moved to the United States in his youth and settled in New York City.

Career

In 1972, Leonard Marsh, along with his brother-in-law Hyman Golden and childhood friend Arnold Greenberg, founded a small natural foods company called Unadulterated Food Products. The company initially sold fruit juices to health food stores in the New York City area.

The company later rebranded as Snapple in the 1980s, a name derived from a carbonated apple juice product that was part of their early lineup. Snapple became known for its iced tea and juice drinks, gaining popularity for its quirky advertising campaigns and unique bottle cap trivia.

Snapple's Success

Under Marsh's leadership, Snapple grew rapidly, becoming a national brand in the United States. The company's success was attributed to its innovative marketing strategies and the growing demand for natural and healthy beverages.

In 1994, Snapple was sold to Quaker Oats Company for $1.7 billion. However, the acquisition did not meet expectations, and Snapple was later sold to Triarc Companies in 1997.

Personal Life

Leonard Marsh was known for his philanthropy and involvement in various charitable organizations. He passed away in Manhattan, New York City, in 2013 at the age of 80.

Legacy

Leonard Marsh is remembered as a pioneer in the beverage industry, having co-founded one of the most recognizable brands in the United States. His contributions to the industry and his innovative approach to marketing have left a lasting impact.

References

• The New York Times: Leonard Marsh, a Founder of Snapple, Dies at 80
• Forbes: Leonard Marsh, Co-Founder of Snapple, Dies at 80

External Links

• Snapple Official Website