LifeStyles

LifeStyles is a brand of condoms made by the Australian company Ansell Limited, previously known as Pacific Dunlop Limited. LifeStyles' main competitor is Durex. They also compete with Trojan. LifeStyles was the first condom brand to target women and the gay community, and the first to advertise on MTV.

History

LifeStyles was established in 1905. The brand was originally called Nutex, and was the first brand to sell condoms in grocery stores. In the 1980s, the brand was renamed LifeStyles.

Products

LifeStyles offers a variety of condom types, including Ultra Thin, Extra Strength, Ribbed, Flavored, Colored, Large Size, Snugger Fit, and Non-Latex. They also offer lubricants and vibrating devices.

Marketing

LifeStyles was the first condom brand to advertise on MTV. They have also sponsored events such as the LifeStyles Condoms Music Festival and the LifeStyles Condoms Skateboard Tour.

See also

• Condom
• Ansell Limited
• Durex
• Trojan

LifeStyles Resources
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