Make Up For Ever
Make Up For Ever
| Type | Subsidiary |
|---|---|
| Headquarters | Paris |
| Industry | Cosmetics |
| Website | [Official website Official website] |
Make Up For Ever is a French cosmetics brand founded in 1984 by Dany Sanz. The brand is known for its wide range of makeup products, including foundation, eyeshadow, lipstick, and professional makeup tools. Make Up For Ever is a subsidiary of the LVMH group, a leading luxury goods conglomerate.
History[edit | edit source]
Make Up For Ever was established in Paris, France, by Dany Sanz, a makeup artist and painter. Sanz initially created the brand to meet the needs of professional makeup artists who required high-quality, long-lasting products for theater, film, and television. The brand quickly gained popularity among professionals and consumers alike, leading to its acquisition by LVMH in 1999.
Products[edit | edit source]
Make Up For Ever offers a diverse range of products designed for both professional and consumer use. The brand is particularly renowned for its HD Foundation, which provides a flawless finish suitable for high-definition television and photography. Other popular products include the Aqua line, known for its waterproof and long-lasting properties, and the Artist range, which features highly pigmented eyeshadows and lipsticks.
Professional Makeup[edit | edit source]
The brand maintains a strong connection to the professional makeup industry, offering specialized products and tools for makeup artists. Make Up For Ever also operates the Make Up For Ever Academy, which provides training and education for aspiring makeup artists. The academy offers courses in various aspects of makeup artistry, including beauty, fashion, special effects, and body painting.
Global Presence[edit | edit source]
Make Up For Ever products are available in over 60 countries worldwide, with flagship stores in major cities such as New York City, Tokyo, and London. The brand is also sold in leading department stores and through its official website.
See Also[edit | edit source]
References[edit | edit source]
External Links[edit | edit source]
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