Make Up For Ever
Make Up For Ever is a professional cosmetics brand founded in 1984 by Dany Sanz, a French artist and makeup expert. The brand is renowned for its high-quality products that cater to both professional makeup artists and everyday consumers. Make Up For Ever is a subsidiary of the luxury goods conglomerate LVMH, which acquired the brand in 1999.
History[edit | edit source]
Make Up For Ever was established in Paris, France, by Dany Sanz, who initially created the brand to meet the needs of professional makeup artists. Sanz, a painter and sculptor, transitioned into makeup artistry and began developing products that were not available on the market at the time. Her innovative approach and dedication to quality quickly gained the attention of the professional makeup community.
In 1999, the brand was acquired by LVMH, a move that expanded its reach and resources, allowing it to grow into a globally recognized name in the cosmetics industry.
Product Range[edit | edit source]
Make Up For Ever offers a wide range of products, including foundations, concealers, eyeshadows, lipsticks, and professional tools. The brand is particularly known for its high-performance formulas that are designed to withstand the demands of stage and screen, making them popular among makeup artists in the film and theater industries.
Foundations[edit | edit source]
The brand's foundation line includes the popular "Ultra HD Foundation," which is designed to provide a flawless finish that is invisible on 4K camera and to the naked eye. This product is a favorite among professionals for its natural look and long-lasting wear.
Eyeshadows[edit | edit source]
Make Up For Ever's eyeshadow range is known for its extensive color selection and high pigmentation. The "Artist Color Shadow" line offers a variety of finishes, including matte, satin, and metallic, allowing for versatile application.
Lipsticks[edit | edit source]
The "Rouge Artist" lipstick collection is celebrated for its rich color payoff and creamy texture. The brand offers a wide array of shades to suit different skin tones and preferences.
Professional Tools[edit | edit source]
In addition to cosmetics, Make Up For Ever provides a selection of professional tools, such as brushes and applicators, designed to enhance the application and blending of their products.
Education and Training[edit | edit source]
Make Up For Ever is committed to education and offers training programs for aspiring makeup artists. The brand operates the Make Up For Ever Academy, which provides courses in various aspects of makeup artistry, from beauty to special effects.
Also see[edit | edit source]
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Contributors: Prab R. Tumpati, MD
