Marshmallow Alpha-Bits

Marshmallow Alpha-Bits is a breakfast cereal that was introduced by Post Consumer Brands. It is a variation of the original Alpha-Bits cereal, which consists of alphabet-shaped pieces. Marshmallow Alpha-Bits includes the addition of colorful marshmallow shapes, enhancing the flavor and visual appeal of the cereal.

History

Marshmallow Alpha-Bits was introduced as a way to rejuvenate the original Alpha-Bits cereal, which was first launched in 1958. The addition of marshmallows aimed to attract a younger audience and compete with other popular marshmallow cereals like Lucky Charms.

Ingredients

The primary ingredients in Marshmallow Alpha-Bits include:

• Corn flour
• Sugar
• Whole grain oat flour
• Modified corn starch
• Corn syrup
• Salt
• Calcium carbonate
• Artificial flavor
• Various food colorings

The marshmallows are made from sugar, corn syrup, gelatin, and food colorings.

Nutritional Information

Marshmallow Alpha-Bits is fortified with essential vitamins and minerals, including:

• Vitamin A
• Vitamin C
• Vitamin D
• B vitamins (B6, B12, niacin, riboflavin, thiamin, folic acid)
• Iron
• Zinc

Despite its nutritional fortification, the cereal is high in sugar, which has been a point of criticism from health experts.

Marketing and Advertising

Marshmallow Alpha-Bits has been marketed primarily towards children. The advertising campaigns often feature colorful and engaging commercials that highlight the fun of learning the alphabet while enjoying a tasty breakfast. The cereal has also been promoted through various tie-ins with popular children's shows and characters.

Discontinuation and Reintroduction

Marshmallow Alpha-Bits has experienced periods of discontinuation and reintroduction. Consumer demand and changing market trends have influenced its availability on store shelves. The cereal remains a nostalgic favorite for many who grew up eating it.

Related Pages

• Alpha-Bits
• Post Consumer Brands
• Breakfast cereal
• Lucky Charms
• Cereal advertising