Mateus (wine)

Mateus is a brand of lightly sparkling rosé wine from Portugal that has achieved considerable popularity since its introduction in the early 20th century. The wine is named after the historic Portuguese town of Mateus, and its iconic bottle, reminiscent of a flask used by soldiers in World War I, is recognized worldwide. Mateus Rosé is produced in the Douro Valley, a prestigious wine region known for its rich history of viticulture and winemaking.

History

The history of Mateus wine dates back to 1942 when it was first launched by Sogrape Vinhos, a leading wine company in Portugal. The brand was created by Fernando Van Zeller Guedes, who envisioned a wine that would appeal to a broad international audience. His innovative approach to packaging, marketing, and wine style played a significant role in Mateus's success. The distinctive bottle shape and the wine's light, refreshing taste quickly made it a favorite among consumers, especially in the post-World War II era.

Production

Mateus Rosé is primarily made from indigenous Portuguese grape varieties, such as Baga, Rufete, Tinta Barroca, and Touriga Franca. The wine is produced using a method that involves slight effervescence, giving it a characteristic sparkle. The fermentation process is carefully controlled to ensure that the wine retains its fresh and fruity flavor profile, with notes of berries, cherries, and a hint of effervescence.

Tasting Notes

Mateus Rosé is known for its light, refreshing taste with a slight fizz, making it an ideal choice for a variety of occasions. The wine exhibits flavors of fresh berries, with subtle floral notes and a crisp finish. Its versatility makes it suitable for pairing with a wide range of dishes, from light appetizers to seafood and grilled meats.

Popularity and Cultural Impact

The popularity of Mateus Rosé has transcended borders, making it one of the most recognized and consumed rosé wines globally. In the 1970s and 1980s, it became particularly popular in the United States, Canada, and Europe, symbolizing sophistication and a cosmopolitan lifestyle. The brand has also been associated with music and pop culture, having been mentioned in songs and seen in the hands of celebrities.

Packaging

One of the key factors in the success of Mateus Rosé is its unique bottle design. The flask-shaped bottle, inspired by the flasks used by soldiers in the First World War, is not only distinctive but also practical, making it easy to transport and serve. The label, featuring the Mateus Palace in Portugal, adds to the wine's allure, evoking a sense of history and tradition.

Current Status

Today, Mateus continues to be a leading brand in the rosé wine market, adapting to changing consumer tastes while maintaining its classic appeal. The range has expanded to include different styles of rosé, including drier versions and wines with varied intensity of effervescence, catering to a broader audience.