McDonald's Video Game
Overview[edit | edit source]
The McDonald's Video Game is a satirical simulation video game developed by the Italian collective Molleindustria. Released in 2006, the game is a critique of the fast food industry, particularly focusing on the practices of the McDonald's Corporation. Players are tasked with managing various aspects of the McDonald's business, from farming to marketing, highlighting the ethical and environmental issues associated with the industry.
Gameplay[edit | edit source]
The game is divided into four interconnected sections: the agricultural sector, the feedlot, the restaurant, and the corporate headquarters. Each section requires players to make decisions that affect the overall success of the business.
Agricultural Sector[edit | edit source]
In the agricultural sector, players manage the production of soy and cattle. They must balance the need for land with the environmental impact of deforestation and pollution.
Feedlot[edit | edit source]
In the feedlot, players oversee the feeding and care of cattle. Decisions here affect the health and quality of the beef produced, as well as the ethical considerations of animal treatment.
Restaurant[edit | edit source]
The restaurant section involves managing the staff, menu, and customer satisfaction. Players must ensure that the restaurant is profitable while maintaining a positive public image.
Corporate Headquarters[edit | edit source]
At the corporate level, players make strategic decisions about advertising, public relations, and legal issues. This section highlights the corporate social responsibility challenges faced by large multinational companies.
Themes[edit | edit source]
The McDonald's Video Game uses satire to explore themes such as consumerism, globalization, and corporate ethics. It challenges players to consider the impact of their decisions on the environment, society, and economy.
Reception[edit | edit source]
The game received attention for its critical perspective on the fast food industry. It has been praised for its ability to engage players in complex ethical dilemmas and for its innovative use of the video game medium as a form of social commentary.
Related pages[edit | edit source]
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