Michel et Augustin
Michel et Augustin[edit | edit source]
Michel et Augustin is a French food brand that was established in 2004 by two childhood friends, Michel de Rovira and Augustin Paluel-Marmont. The company is known for its innovative and high-quality products, which include cookies, dairy products, and beverages.
History[edit | edit source]
Michel de Rovira and Augustin Paluel-Marmont founded Michel et Augustin in 2004. The two friends, who met in school, decided to leave their corporate jobs to pursue their passion for food. They started by baking cookies in their own kitchens and selling them in local markets in Paris. The brand quickly gained popularity due to its unique flavors and high-quality ingredients.
Products[edit | edit source]
Michel et Augustin offers a wide range of products, including:
- Cookies: The brand's signature product. They come in a variety of flavors, including chocolate, vanilla, and lemon.
- Dairy Products: This includes yogurts and desserts made with high-quality milk.
- Beverages: The brand offers a range of beverages, including fruit juices and iced teas.
Business Model[edit | edit source]
Michel et Augustin operates on a direct-to-consumer business model. This means that they sell their products directly to consumers, bypassing traditional retail channels. This allows them to maintain control over their brand and ensure the quality of their products.
Expansion[edit | edit source]
In 2015, Michel et Augustin expanded its operations to the United States. The brand's products are now available in several major cities, including New York, Los Angeles, and Chicago.
Social Responsibility[edit | edit source]
Michel et Augustin is committed to social responsibility. The company sources its ingredients from sustainable and ethical sources. It also supports local communities through various initiatives, such as providing job opportunities and supporting local farmers.
See Also[edit | edit source]
References[edit | edit source]
- Michel et Augustin official website
- Michel et Augustin on LinkedIn
- Michel et Augustin on Twitter
External Links[edit | edit source]
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