Mixue Ice Cream & Tea

Mixue Ice Cream & Tea is a popular ice cream and tea chain originating from China. The brand is known for its affordable prices and wide range of products, including various flavors of ice cream, milk tea, fruit tea, and other beverages.

History

Mixue Ice Cream & Tea was founded in 1997 by Zhang Hongchao in Zhengzhou, Henan Province. The brand started as a small ice cream shop and gradually expanded its product line to include a variety of tea-based beverages. Over the years, Mixue has grown significantly, establishing numerous outlets across China and expanding into international markets.

Products

Mixue offers a diverse menu that includes:

• Ice cream: Various flavors such as vanilla, chocolate, and matcha.
• Milk tea: Classic milk tea, bubble tea, and flavored milk teas.
• Fruit tea: Fresh fruit teas made with seasonal fruits.
• Smoothies: Blended beverages with fruit and ice cream.
• Coffee: A selection of hot and iced coffee drinks.

Business Model

Mixue operates on a franchise model, allowing entrepreneurs to open their own Mixue outlets. The company provides comprehensive support to franchisees, including training, marketing, and supply chain management. This model has contributed to the rapid expansion of the brand both domestically and internationally.

International Expansion

In recent years, Mixue has expanded beyond China, opening stores in countries such as Vietnam, Indonesia, and Thailand. The brand's international success is attributed to its affordable pricing, high-quality products, and strong brand identity.

Marketing and Branding

Mixue is known for its distinctive branding, which includes a cheerful snowman mascot and vibrant store designs. The company utilizes social media and digital marketing strategies to engage with customers and promote new products.

See Also

• List of ice cream brands
• Bubble tea
• Franchising