Moe's Southwest Grill

Moe's Southwest Grill is an American fast casual restaurant franchise that specializes in Mexican cuisine. The first Moe's Southwest Grill was established in Atlanta, Georgia in December 2000 by Raving Brands. The company is currently owned by Focus Brands.

History

Moe's Southwest Grill was founded by Raving Brands in December 2000 in Atlanta, Georgia. The name "Moe's" is an acronym for "Musicians, Outlaws and Entertainers," reflecting the restaurant's theme of paying tribute to popular culture. The restaurant's menu items are named after famous pop culture references, such as the "Art Vandalay" burrito, named after a fictional character from the television show Seinfeld.

In 2007, Moe's Southwest Grill was purchased by Focus Brands, an affiliate of private equity firm Roark Capital Group. As of 2020, there are over 700 Moe's Southwest Grill locations in the United States and abroad.

Menu

Moe's Southwest Grill offers a variety of Mexican-inspired dishes, including burritos, tacos, quesadillas, nachos, and salads. The restaurant also offers a selection of vegetarian and low-calorie options. All meals are served with free chips and salsa.

Business Model

Moe's Southwest Grill operates on a franchise business model. The company provides franchisees with training, marketing support, and operational guidance. Moe's Southwest Grill also emphasizes community involvement and encourages franchisees to participate in local events and fundraisers.

Reception

Moe's Southwest Grill has received positive reviews for its fresh, made-to-order food and its fun, relaxed atmosphere. The restaurant has also been recognized for its commitment to sustainability and its efforts to reduce waste.

See Also

• Fast casual restaurant
• Mexican cuisine
• Focus Brands
• Raving Brands