MonaVie

MonaVie logo

MonaVie was a multi-level marketing company that sold products made from blended fruit juice concentrates, powders, and purées. The company was founded in 2005 and was headquartered in South Jordan, Utah. MonaVie primarily marketed its products through a network of independent distributors.

History

MonaVie was founded by Dallin A. Larsen, who previously worked with USANA Health Sciences and Dynamic Essentials. The company quickly gained popularity due to its unique business model and the health claims associated with its products. By 2008, MonaVie had achieved significant sales growth and expanded its operations internationally.

Products

MonaVie's product line included various juice blends, energy drinks, and dietary supplements. The flagship product was the MonaVie Original juice blend, which contained a mix of 19 different fruits, including the açaí berry. Other products included MonaVie Active, MonaVie Pulse, and MonaVie (M)mūn, each formulated with specific health benefits in mind.

MonaVie Original

MonaVie Original was marketed as a health beverage that provided antioxidants and other nutrients. The primary ingredient was the açaí berry, which was touted for its high antioxidant content.

MonaVie Active

MonaVie Active was designed to support joint health and mobility. It included additional ingredients such as glucosamine and esterified fatty acids.

MonaVie Pulse

MonaVie Pulse was formulated to support cardiovascular health. It contained plant sterols, which were claimed to help maintain healthy cholesterol levels.

MonaVie (M)mūn

MonaVie (M)mūn was intended to support the immune system. It included Wellmune, a proprietary ingredient derived from yeast.

Business Model

MonaVie operated using a multi-level marketing (MLM) model. Independent distributors earned commissions based on their sales and the sales of their recruited team members. This business model attracted many individuals looking for entrepreneurial opportunities, but it also faced criticism and scrutiny.

Controversies

MonaVie faced several controversies over the years, including legal challenges and criticism of its health claims. In 2015, the company filed for bankruptcy and was subsequently acquired by Jeunesse Global.

See Also

• Multi-level marketing
• Açaí berry
• Dietary supplement
• Jeunesse Global
• USANA Health Sciences