NJOY

NJOY is an electronic cigarette company based in Scottsdale, Arizona. It was founded in 2006 and is one of the largest independent vaping companies in the U.S. NJOY products are sold in 90,000 retail locations in the U.S. The company's products include disposable e-cigarettes, rechargeable e-cigarettes, and vaping devices.

History

NJOY was founded in 2006 by Mark Weiss. The company was one of the first to sell electronic cigarettes in the U.S. In 2010, NJOY won a lawsuit against the Food and Drug Administration (FDA), which allowed the company to continue selling its products in the U.S.

In 2014, NJOY raised $70 million in funding from investors including Sean Parker and Peter Thiel. However, the company filed for bankruptcy in 2016 due to declining sales and high debt. In 2017, NJOY was acquired by a consortium of investors and emerged from bankruptcy.

Products

NJOY offers a range of vaping products, including disposable and rechargeable e-cigarettes. The company's products are designed to mimic the experience of smoking traditional cigarettes, with a similar size, shape, and weight. NJOY's products use nicotine derived from tobacco and are available in a variety of flavors.

Controversies

NJOY has faced criticism and legal challenges related to the marketing and safety of its products. In 2014, the company was sued by the California Department of Public Health for allegedly marketing its products to minors. NJOY has also been criticized for the high levels of nicotine in its products.

See also

• Electronic cigarette
• Vaping
• Nicotine