National Beverage

National Beverage Corp. is an American beverage developer, manufacturer, and distributor. Founded in 1985, the company is headquartered in Fort Lauderdale, Florida. National Beverage Corp. is known for producing a variety of popular soft drinks, juices, waters, and energy drinks.

History

National Beverage Corp. was established by Nick A. Caporella, a successful entrepreneur with a background in the construction industry. The company was initially formed through the acquisition of Shasta Beverages and Faygo, two well-established regional soft drink brands.

Products

National Beverage Corp. produces a wide range of beverages. Some of their most popular products include LaCroix Sparkling Water, Rip It Energy Fuel, Everfresh Juices, and Shasta Soft Drinks. The company is known for its commitment to producing beverages with natural flavors and without artificial ingredients.

Business Model

National Beverage Corp. operates a vertically integrated business model. This means that the company controls every aspect of its product development, from formulation to packaging and distribution. This allows National Beverage Corp. to maintain high quality standards and respond quickly to market trends.

Controversies

Despite its success, National Beverage Corp. has faced several controversies. These include allegations of false advertising related to the natural ingredients in its LaCroix products and lawsuits related to its corporate governance.

See Also

• List of beverage companies
• Soft drink
• Energy drink