New Coke

New Coke is a soft drink product by The Coca-Cola Company, introduced in 1985. It was a significant event in the 1980s due to its controversial nature and the public reaction it elicited.

History

In the early 1980s, The Coca-Cola Company was facing a decline in sales due to increased competition from other soft drink manufacturers, particularly Pepsi. In an attempt to regain market share, the company decided to reformulate its flagship product, Coca-Cola. The result was New Coke, a sweeter version of the original drink, which was launched on April 23, 1985.

Reception

The introduction of New Coke was met with widespread public backlash. Many consumers preferred the taste of the original Coca-Cola, and they expressed their dissatisfaction through protests and boycotts. The negative reaction was so strong that the company was forced to bring back the original formula, which was rebranded as Coca-Cola Classic, just three months after New Coke's launch.

Legacy

Despite its initial failure, New Coke has had a lasting impact on the soft drink industry and marketing as a whole. It serves as a cautionary tale about the risks of changing a beloved product and underestimating consumer loyalty. In recent years, New Coke has been reintroduced for limited runs as a promotional tie-in with the television series Stranger Things, which is set in the 1980s.

See also

• Coca-Cola Classic
• Pepsi
• Cola Wars
• Stranger Things

‎