Pace Foods

Pace foods logo

Pace Foods is a producer of a variety of salsas and other Tex-Mex style sauces. The company was founded in 1947 by David Pace in San Antonio, Texas. Pace Foods is best known for its Pace Picante Sauce, which has become a staple in many American households.

History[edit | edit source]

David Pace, originally a pecan seller, began experimenting with salsa recipes in the 1940s. He developed a unique blend of tomatoes, jalapeños, and onions that became the foundation for Pace Picante Sauce. The company was officially established in 1947, and its products quickly gained popularity due to their distinctive flavor and quality.

In 1995, Pace Foods was acquired by the Campbell Soup Company, which expanded the brand's reach and product line. Despite the acquisition, Pace Foods has maintained its original recipes and commitment to quality.

Products[edit | edit source]

Pace Foods offers a variety of products, including:

Pace Picante Sauce
Pace Chunky Salsa
Pace Salsa Verde
Pace Taco Sauce
Pace Enchilada Sauce

These products are available in different heat levels, such as mild, medium, and hot, catering to a wide range of consumer preferences.

Production[edit | edit source]

The production of Pace Foods' products takes place in Paris, Texas. The facility is known for its stringent quality control measures and efficient production processes. The ingredients used in Pace products are sourced from various regions, ensuring freshness and authenticity.

Marketing[edit | edit source]

Pace Foods has employed various marketing strategies over the years, including memorable advertising campaigns. One of the most famous slogans is "This stuff's made in New York City? Get a rope!" which emphasized the authenticity of Pace's Tex-Mex roots compared to competitors.