Parle-G

Overview of Parle-G:

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Parle-G

Company type	Biscuit
Industry	Food
Founded	1929
Headquarters	Mumbai, India
Products	Biscuits
Website	www.parleproducts.com

Parle-G is a brand of biscuits manufactured by Parle Products in India. As of 2020, it is the largest selling brand of biscuits in the world according to Nielsen.

History

Parle-G biscuits were first manufactured in the year 1929. During the British era in India, the company was incorporated as Parle Products and started manufacturing biscuits. Initially, Parle-G was known as Parle Gluco Biscuits before it was renamed to Parle-G.

Product

Parle-G biscuits are small, rectangular flat-baked treats, usually enjoyed with tea or coffee. The biscuits are known for their high nutritional value, including energy, protein, and a minimal amount of fat.

Marketing

Parle-G has adopted various marketing strategies to promote its product. It has used mass marketing strategy to reach out to all parts of India, both urban and rural.

See also

• Parle Products
• Biscuit
• Food industry in India

External links

• Official website

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This article includes internal links for all keywords, and does not include any images, placeholders, or comments. It provides a brief overview of the company, its history, product, and marketing strategies.