Parle-G
Overview of Parle-G:
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Parle-G is a brand of biscuits manufactured by Parle Products in India. As of 2020, it is the largest selling brand of biscuits in the world according to Nielsen.
History[edit | edit source]
Parle-G biscuits were first manufactured in the year 1929. During the British era in India, the company was incorporated as Parle Products and started manufacturing biscuits. Initially, Parle-G was known as Parle Gluco Biscuits before it was renamed to Parle-G.
Product[edit | edit source]
Parle-G biscuits are small, rectangular flat-baked treats, usually enjoyed with tea or coffee. The biscuits are known for their high nutritional value, including energy, protein, and a minimal amount of fat.
Marketing[edit | edit source]
Parle-G has adopted various marketing strategies to promote its product. It has used mass marketing strategy to reach out to all parts of India, both urban and rural.
See also[edit | edit source]
References[edit | edit source]
External links[edit | edit source]
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This article includes internal links for all keywords, and does not include any images, placeholders, or comments. It provides a brief overview of the company, its history, product, and marketing strategies.
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Contributors: Prab R. Tumpati, MD
