Pinnacle Foods

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American packaged foods company




The logo of Pinnacle Foods

Pinnacle Foods was an American packaged foods company that specialized in the production, marketing, and distribution of branded food products. The company was headquartered in Parsippany-Troy Hills, New Jersey. Pinnacle Foods was known for its wide range of products, including frozen, refrigerated, and shelf-stable foods.

History[edit | edit source]

Pinnacle Foods was founded in 1998, following the acquisition of several well-known food brands. Over the years, the company expanded its portfolio through strategic acquisitions and organic growth. Pinnacle Foods became a significant player in the packaged foods industry, with a focus on innovation and consumer satisfaction.

Acquisitions[edit | edit source]

Throughout its history, Pinnacle Foods acquired several iconic brands, enhancing its market presence. Notable acquisitions included Birds Eye, Duncan Hines, and Aunt Jemima. These acquisitions allowed Pinnacle Foods to diversify its product offerings and enter new market segments.

Products[edit | edit source]

Pinnacle Foods offered a variety of products across different categories. Some of the key product lines included:

  • Frozen Foods: The company was well-known for its frozen food offerings, particularly under the Birds Eye brand, which included vegetables, meals, and side dishes.
  • Baking Mixes: Under the Duncan Hines brand, Pinnacle Foods provided a range of baking mixes, including cake mixes, brownie mixes, and frostings.
  • Condiments and Sauces: The company also produced a variety of condiments and sauces, including those under the Aunt Jemima brand.

Corporate Structure[edit | edit source]

Pinnacle Foods operated through a decentralized structure, allowing its various brands to maintain their unique identities while benefiting from the resources and expertise of the parent company. The company emphasized innovation and quality in its operations, striving to meet the evolving needs of consumers.

Market Presence[edit | edit source]

Pinnacle Foods had a strong market presence in the United States, with its products available in major retail outlets across the country. The company focused on building strong relationships with retailers and distributors to ensure widespread availability of its products.

Acquisition by Conagra[edit | edit source]

In 2018, Pinnacle Foods was acquired by Conagra Brands, a leading packaged foods company. This acquisition was part of Conagra's strategy to expand its portfolio and strengthen its position in the frozen foods market. The integration of Pinnacle Foods into Conagra allowed for synergies and enhanced growth opportunities.

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