President's Choice
President's Choice[edit | edit source]
President's Choice (PC) is a private label brand owned by Loblaw Companies Limited, one of Canada's largest food retailers. The brand was introduced in 1984 and has since become a staple in Canadian households, known for its wide range of products that include food, beverages, and household items.
History[edit | edit source]
The concept of President's Choice was developed by Dave Nichol, who was the president of Loblaw at the time. The brand was created to offer high-quality products at competitive prices, providing an alternative to national brands. The first product launched under the President's Choice label was "The Decadent Chocolate Chip Cookie," which quickly became a bestseller.
Dave Nichol played a significant role in the brand's early success, using his "Insider's Report" to market the products directly to consumers. The report was a newsletter that highlighted new products and provided insights into the food industry, often written in a humorous and engaging style.
Product Range[edit | edit source]
President's Choice offers a diverse range of products, including:
- Food and Beverages: The brand is known for its innovative food products, such as the "Memories Of" sauces, "Blue Menu" healthier options, and "PC Organics" line. The beverage selection includes items like PC Club Soda and various juices.
- Household Items: In addition to food, President's Choice also offers household products such as cleaning supplies, paper goods, and personal care items.
- Specialty Lines: The brand has expanded to include specialty lines like "PC Black Label," which features gourmet products, and "PC Free From," which offers products free from artificial preservatives and antibiotics.
Marketing and Branding[edit | edit source]
President's Choice has been marketed as a premium private label brand, emphasizing quality and innovation. The brand's marketing strategy has often focused on the uniqueness of its products and the value they offer compared to national brands. The "Insider's Report" was a key marketing tool in the brand's early years, and its legacy continues with modern digital marketing strategies.
Impact and Recognition[edit | edit source]
President's Choice has had a significant impact on the Canadian grocery market, setting a standard for private label brands. It has been recognized for its quality and innovation, winning numerous awards over the years. The brand's success has also influenced other retailers to develop their own private label products.
Related Pages[edit | edit source]
Search WikiMD
Ad.Tired of being Overweight? Try W8MD's physician weight loss program.
Semaglutide (Ozempic / Wegovy and Tirzepatide (Mounjaro / Zepbound) available.
Advertise on WikiMD
|
WikiMD's Wellness Encyclopedia |
| Let Food Be Thy Medicine Medicine Thy Food - Hippocrates |
Translate this page: - East Asian
中文,
日本,
한국어,
South Asian
हिन्दी,
தமிழ்,
తెలుగు,
Urdu,
ಕನ್ನಡ,
Southeast Asian
Indonesian,
Vietnamese,
Thai,
မြန်မာဘာသာ,
বাংলা
European
español,
Deutsch,
français,
Greek,
português do Brasil,
polski,
română,
русский,
Nederlands,
norsk,
svenska,
suomi,
Italian
Middle Eastern & African
عربى,
Turkish,
Persian,
Hebrew,
Afrikaans,
isiZulu,
Kiswahili,
Other
Bulgarian,
Hungarian,
Czech,
Swedish,
മലയാളം,
मराठी,
ਪੰਜਾਬੀ,
ગુજરાતી,
Portuguese,
Ukrainian
Medical Disclaimer: WikiMD is not a substitute for professional medical advice. The information on WikiMD is provided as an information resource only, may be incorrect, outdated or misleading, and is not to be used or relied on for any diagnostic or treatment purposes. Please consult your health care provider before making any healthcare decisions or for guidance about a specific medical condition. WikiMD expressly disclaims responsibility, and shall have no liability, for any damages, loss, injury, or liability whatsoever suffered as a result of your reliance on the information contained in this site. By visiting this site you agree to the foregoing terms and conditions, which may from time to time be changed or supplemented by WikiMD. If you do not agree to the foregoing terms and conditions, you should not enter or use this site. See full disclaimer.
Credits:Most images are courtesy of Wikimedia commons, and templates, categories Wikipedia, licensed under CC BY SA or similar.
Contributors: Prab R. Tumpati, MD
