Puffa Puffa Rice

Puffa Puffa Rice was a breakfast cereal produced by Kellogg's that was introduced in the United States in 1967. The cereal was made of puffed rice grains, which were sweetened and then toasted to create a crunchy texture. Puffa Puffa Rice was marketed with a Hawaiian theme, which was reflected in its packaging and advertising campaigns. The product's slogan, "Puffa Puffa Rice, so nice, we puff it twice!" highlighted the unique double-puffing process used to prepare the cereal.

Despite an initial surge in popularity, Puffa Puffa Rice was discontinued in the early 1970s. The reasons for its discontinuation are not entirely clear, but it is speculated that competition from other cereals and changing consumer tastes may have played a role. Today, Puffa Puffa Rice is remembered by cereal enthusiasts and collectors of vintage food products.

Ingredients and Nutrition

The primary ingredient in Puffa Puffa Rice was puffed rice. The grains were sweetened with sugar and possibly included other flavorings to enhance the taste. As with most breakfast cereals of the time, it was fortified with vitamins and minerals to improve its nutritional profile.

Marketing and Packaging

Puffa Puffa Rice's marketing strategy heavily relied on its Hawaiian theme, which was unusual for breakfast cereals at the time. The packaging featured vibrant colors and images of Hawaiian landscapes, aiming to evoke a sense of exoticism and adventure. The cereal's advertisements often included references to surfing and other Hawaiian culture elements, which helped it stand out in the crowded cereal market of the 1960s.

Legacy

Although Puffa Puffa Rice was short-lived, it has left a lasting impression on those who remember it. The cereal is often mentioned in discussions about discontinued food products and has a certain cult following among collectors and enthusiasts. Its unique name and distinctive marketing campaign have ensured that Puffa Puffa Rice remains a memorable part of Kellogg's history.

See Also

• List of discontinued breakfast cereals
• Kellogg's
• Breakfast cereal

‎