Purex (laundry detergent)

Purex (laundry detergent) logo

Purex is a brand of laundry detergent manufactured by Henkel, a German multinational company. The brand is known for offering a variety of laundry products, including liquid and powder detergents, fabric softeners, and laundry enhancers. Purex is marketed as an affordable and effective solution for everyday laundry needs.

History[edit | edit source]

Purex was first introduced in 1922 by Lionel S. Precourt and his son, Ray, in Los Angeles, California. The brand quickly gained popularity due to its effectiveness and affordability. Over the years, Purex expanded its product line to include various types of laundry detergents and fabric care products.

Product Line[edit | edit source]

Purex offers a wide range of laundry products designed to meet different consumer needs. Some of the notable products include:

Purex Liquid Laundry Detergent: Available in various scents and formulations, including those designed for sensitive skin.
Purex Powder Laundry Detergent: A traditional powder detergent that is effective in removing stains and dirt.
Purex Crystals: In-wash fragrance boosters that add a long-lasting scent to laundry.
Purex 4-in-1 Packs: Pre-measured detergent packs that combine detergent, stain remover, brightener, and fabric softener.

Formulations[edit | edit source]

Purex detergents are formulated to work in both high-efficiency (HE) and standard washing machines. The brand offers specialized formulations for different laundry needs, such as:

Purex Free & Clear: A hypoallergenic detergent free of dyes and perfumes, suitable for sensitive skin.
Purex with Oxi: Contains Oxi stain-fighting technology for enhanced stain removal.
Purex Natural Elements: Made with naturally sourced ingredients and biodegradable cleaning agents.

Marketing and Availability[edit | edit source]

Purex is widely available in the United States and Canada, and it is sold in major retail stores, supermarkets, and online platforms. The brand is often marketed as a cost-effective alternative to more expensive laundry detergents, appealing to budget-conscious consumers.